Another Stupid Trademark Dispute

I just discovered that ol’ George Lucas apparently believes that the moniker Digg, a meta-news site, is uncomfortably close to his twelve year-old science fiction adventure game (which, may I say, completely failed to captivate audiences all over the world—Probably one of the worst-performing LucasArts games ever, I imagine) The Dig. I think it’s safe to assume that the pending suit on the USPTO website is perfectly legitimate, although when headlines like this strike out from left field, you know right away they smack of truth because the notion itself is so ridiculous—so contrived—that it must be genuine.

I mean this in all seriousness, George: Whiskey Tango Foxtrot are you and/or your lawyers smoking? I feel pretty confident when I stand beside the rest of the planet and explain that the chances of even a complete cretin confusing your laughably failure of a point-and-click video game franchise with a meta-news website is about as high as you must be to have green-lit the suit in the first place.

In fact, If I didn’t know any better, I’d suspect LucasArts is launching the suit for no other reason than to try to recover some cash back out of that monetary tar-pit that is The Dig—but George has never given me any reason to think he’s anything but an artist, so my cynicism is surely unwarranted.

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