Critter Jungle Site Launched
I let this one slip through the cracks even though it happened a few weeks ago: The newly redesigned Critter Jungle website was quietly launched in November. Critter Jungle, if you don’t already know, is a lovely privately-owned pet shop in Hampton Park Plaza in Ottawa (near where Carling meets the Queensway); The proprietors are family friends, so this was a one-off project in my spare time.
The main goals of the redesign were to change the appearance of the site to bring it in line with more current design trends such as elastic page width and easy-to-read content, less garish choice of colour (now that web-safe colour is effective unnecessary since everyone out there is using true-colour display modes), and to emphasize a change in direction for site content. We also wanted to make the site easier for the customer to manage, and increase accessibility and usability.



Sorry for the lack of posts over the past few days. Here’s what I’ve been doing: